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In July 2014, China overall advertising market had an increase of 4.6%; and, ad spend on traditional media had an increase of 1.1% from prior year according to data of CTR.
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Ad on newspaper and magazine had obvious decrease while cinema video advertising had 104% increase YoY.
Brands spending most on public transport video advertising in China included KFC, China Mobile, McDonald’s, Sunning ect. And, business building video ads were popular with brands like L’Oreal, Pantence, Pepsi, KFC ect. in July.
Also Read: China’s Top 10 Online media by Ad Revenue in Q2 2014
